A message from the Managing Directors
In 2023 we embarked on a year of exciting changes.
We welcomed David Pullan and Ian Cafferky to the team as managing directors in January.
For the first time since launching in 2005, we introduced an increase to the monthly ticket price. This increase was key to our growth journey, allowing us to attract and retain players by offering the chance to win fantastic prizes and raise even more money for good causes.
And so, in May we launched a brand-new prize.
Millionaire Street not only sees neighbours in one postcode share £1 million, but local charities benefit too. Reinforcing our win-win message.
An award of £5 million – the single biggest in our history – was also announced from Postcode Innovation Trust to support an initiative to introduce a simple blood test to diagnose dementia and help revolutionise treatment. By spotting the condition much earlier, the hope is that people will be able to access care, support and treatment to slow the progression of the disease.
And we reached another landmark moment: awards to smaller, local projects from the Postcode Trusts hit the £100 million mark, benefiting communities the length and breadth of Britain.
We ended the year in true People’s Postcode Lottery record-breaking fashion too.
Not only did we give away our biggest ever shared prize of £17.3 million in December's Postcode Millions, but our final campaign of 2023 broke new ground with a multi-broadcaster partnership which culminated in a 90-second advert across the UK’s biggest commercial television networks – a UK TV industry first.
A record-breaking sales day meant we closed 2023 with more than 4.2 million players.
This past year of significant change has provided a solid foundation for continued growth.
Looking ahead, we can’t wait to deliver even more winning moments to postcodes and communities across Britain.