A message from the Managing Directors
In 2024, we continued our journey of remarkable achievements and growth at People’s Postcode Lottery.
We began the year welcoming 52 new charities and good causes to our community - 28 long-term partnerships and 24 special funding awards. From helping armed forces veterans, to empowering girls in Pakistan and providing veterinary care for puppies, the support of our players continues to reach every corner of Great Britain and beyond.
2024 was also the year when we welcomed two new players to the growing club of Postcode Lottery millionaires.
Kevin, from Llandrindod Wells, became our biggest ever winner, landing £1.2 million, thanks to playing with three tickets, in January’s Postcode Millions.
Kevin’s reaction was priceless and became our most popular organic social media post of all time.
A few months later, army veteran David became Scotland’s newest millionaire winning £1.02 million in April’s Postcode Millions, thanks to his three tickets. In true Postcode Lottery style, David celebrated his win alongside 532 neighbours, who also landed a share of the bumper £10.2 million prize.
Our business continued to evolve with the launch of My Account. The digital platform offers players a convenient way to manage their account as well as offering them an additional opportunity to win by playing our Big Quiz.
In November, we surpassed £1.4 billion raised for charities and good causes - an extraordinary milestone made possible thanks to our players.
We marked this occasion with a heartfelt thank you: a special advert featuring Ellie Goulding performing "What the World Needs Now" and brought to life with moments from our supported charities.
The year ended with record-breaking success. December saw our biggest ever prize pot of £17.5 million. And a record-breaking sales month meant we closed 2024 with over 4.85 million tickets in play.
This growth meant we averaged raising £600,000 a day for good causes - a powerful testament to the strength and generosity of our player community.
Looking ahead to 2025, we are poised to celebrate our 20th anniversary and we’re more determined than ever to grow our community, celebrate our players and people, and raise even more money for good causes.
Here’s to another year of winning together.